IN 1920, A BEAUTIFUL THOUGHT OF ART
CHANGED THE FUTURE OF FABRIC
Lets take a moment to see how art can change us. Enjoy!
At the turn of the 20th
century, Daniel Porthault opens a small lingerie boutique in Paris. In the
Roaring Twenties, his wife Madeleine convinces him to expand into the
undiscovered world of home couture. At a time when France and the world were
sleeping on traditional white and ivory linen, Madeleine and Daniel introduce a
new style of bedding ~ printed sheets. Inspired by her love of Impressionist art
and the gardens at Giverny, and by her association with the fashion designer
Maggie Rouff, Madeleine Porthault's colorful sheets, adorned with dressmaker
details, are an instant success. –D. Porthault
D.
Porthault opens its first Parisian boutique on the prestigious avenue Montaigne
at no.18. At this time, Madeleine and Daniel Porthault include among their
loyal clients Charles de Gaulle, Sir Winston Churchill, President and Mrs. John
F. Kennedy, Coco Chanel, Audrey Hepburn, Grace Kelly, the Duchess of Windsor
and many other figures in government, fashion, cinema and society. From her vision
in the 1920's, Madeleine proves that "linens are not merely linens...They
are a pleasure for all of one's senses." –D. Porthault
What color and design do you like?
Even your lovable bestfriend wants some linen love!
Yes, the linen makes you think your sleeping
beautifully under the stars outside.
Continue
to have a beautiful linen day -XOXOXO
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